Landing Page - Artiox
Landing Page - Artiox
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Web and App Design
Web and App Design
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Wireframe, Prototyping
Wireframe, Prototyping
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UX Research, UI Design
UX Research, UI Design
Artiox is a next-generation art investment platform that transforms fine artworks into digital assets, allowing anyone to invest in world-renowned pieces. Users can buy fractional shares of artworks, trade them like financial assets, or join curated art auctions.
Artiox is a next-generation art investment platform that transforms fine artworks into digital assets, allowing anyone to invest in world-renowned pieces. Users can buy fractional shares of artworks, trade them like financial assets, or join curated art auctions.
Each artwork listed on Artiox is backed by expert authentication, insurance coverage, and blockchain based tokenization, ensuring trust and transparency in every transaction.
Each artwork listed on Artiox is backed by expert authentication, insurance coverage, and blockchain based tokenization, ensuring trust and transparency in every transaction.
The objective of this project was to design a digital experience that translates this complex fintech system into something simple, elegant, and human centered.
The objective of this project was to design a digital experience that translates this complex fintech system into something simple, elegant, and human centered.
My goal was to create a landing page ecosystem that communicates innovation and trust while preserving the emotional and aesthetic value of art itself.
My goal was to create a landing page ecosystem that communicates innovation and trust while preserving the emotional and aesthetic value of art itself.
Draggable
Project Explain
Objective
Objective
I aimed to design a digital environment that reflects both the credibility of finance and the emotional depth of art.
I aimed to design a digital environment that reflects both the credibility of finance and the emotional depth of art.
The challenge was to balance functionality and storytelling allowing users to explore, learn, and invest without feeling overwhelmed.
The challenge was to balance functionality and storytelling allowing users to explore, learn, and invest without feeling overwhelmed.
UI/UX Design: All landing and subpages
Design System: Typography, color scale, component grid, and responsive layouts
Product Positioning: Supporting content strategy and flow for product launch
Marketing Support: Collaborated in advertising and visual storytelling for product introduction
UI/UX Design: All landing and subpages
Design System: Typography, color scale, component grid, and responsive layouts
Product Positioning: Supporting content strategy and flow for product launch
Marketing Support: Collaborated in advertising and visual storytelling for product introduction
Process
Process
The design process focused on clarity, hierarchy, and emotional resonance:
The design process focused on clarity, hierarchy, and emotional resonance:
Research & Benchmarking:
Studied global art-investment platforms and fintech apps to identify best practices.
Focused on how trust is built visually in investment products.
Research & Benchmarking:
Studied global art-investment platforms and fintech apps to identify best practices.
Focused on how trust is built visually in investment products.
Design Concept:
Blended minimal financial aesthetics with artistic gradients and gallery-like whitespace.
Created a dual tone of trust & creativity using purple accents and serif typography for art-inspired emotion.
Design Concept:
Blended minimal financial aesthetics with artistic gradients and gallery-like whitespace.
Created a dual tone of trust & creativity using purple accents and serif typography for art-inspired emotion.
Prototyping & Testing:
Interactive prototypes were built to test readability, user journey, and conversion clarity across devices.
Prototyping & Testing:
Interactive prototypes were built to test readability, user journey, and conversion clarity across devices.
Outcome
Outcome
The final design delivers a professional yet emotionally resonant user experience
bridging art and investment through clarity, elegance, and digital trust.
The final design delivers a professional yet emotionally resonant user experience
bridging art and investment through clarity, elegance, and digital trust.
Increased brand credibility at launch
Improved conversion from campaign traffic
Increased brand credibility at launch
Improved conversion from campaign traffic
